RFP for Certification Providers now published!
As part of the European self-regulatory programme for Online Behavioural Advertising, the European Interactive Digital Advertising Alliance (EDAA) has requested proposals from qualified companies interested in acting as Certification Providers.
Companies selected as Certification Providers will be responsible for independently assessing third party companies’ compliance with the European Principles for Online Behavioural Advertising (OBA).
In order to gain recognition from the EDAA as an approved provider, companies responding to the request for proposals must demonstrate their ability to apply this certification process in a credible way.
Once approved by the EDAA, certification providers will assess whether third party companies that have signed up to Interactive Advertising Bureau (IAB) Europe’s OBA framework meet the compliance criteria that have been set. If the certification provider accepts that the company is complying with the European Principles the company will be granted the corresponding EDAA trust seal.
Download the RFP addressed by EDAA to companies wishing to act as Certification Providers in the EU/EEA.
Signatories chart in time
158 European Companies have decided to join the Self-Regulatory programme to date, showing significant uptake of the initiative:
Coverage chart updated
With 84% in Italy, coverage numbers are now 70% for the main markets, 78% for the top 5 markets, and 72% for the rest of markets. Updated chart below.
135 signatories of the OBA Framework!
13 companies from Finland decided to support industry’s Self Regulatory Programme on OBA by becoming signatories, thus raising the number of companies that have signed the IAB Europe OBA Framework to 135. Complete list of signatory companies on IAB Europe’s website.
Progress monitoring page updated
The Progress Monitoring page has been updated to reflect recent developments of the Self-Regulatory programme. See the latest advancements on coverage and youronlinechoices.eu!
IAB Europe OBA Framework average coverage numbers, by market groups
122 signatories of the OBA Framework!
Two more companies have joined today the OBA Self-Regulatory Programme. The number of signatories is now 122, showing the ever-growing importance of the initiative for the industry; the number of signatories more than doubled since the launch of the Programme. At its publication, in April 2011, the IAB Europe OBA Framework had 57 signatories.
Full list of signatory companies on IAB Europe’s website.
EDAA has been incorporated
Another very important milestone for the Self-Regulatory Programme on OBA in Europe has been reached on Friday, April 20th, when the European Interactive Digital Advertising Alliance has been officially incorporated in Brussels. The bylaws will be published in the next few weeks.
Criteria for self-certification of compliance with the OBA Framework were released
On 12 April 2012 IAB Europe has published the criteria for self-certification of compliance with the OBA Framework. This document provides signatory companies with a comprehensive set of criteria for self-certification of compliance, describing the requirements applicable to different roles played by companies in the digital advertising ecosystem.
It lays down a set of general criteria applicable to all signatory companies, such as requirements related to data security, sensitive segmentation, education and complaints handling; as well as a set of specific criteria, detailed by companies’ role in the digital advertising market, and concerning in particular companies that are acting as third parties.
The document can be downloaded from IAB Europe’s website.
The OBA Framework gets updated with new signatories
As of 10th April, 2012, the IAB Europe OBA Framework has been updated with new signatories. The revised version now includes 113 signatory companies, as opposed to the 96 signatories presented at the previous EU Roundtable on 18th January, 2012. The diverse range of Framework signatories includes most important players covering all the digital advertising ecosystem, from Publishers to Ad Networks, OBA Technology Providers, Ad Servers, Agencies and Advertisers.
Document can be downloaded from here.
The EDAA now has a logo!
The EDAA logo has been approved by the EDAA Board;
EASA released a competitive tender for an EDAA logo in February, 2012. A number of interested designers responded to this brief with a wide range of excellent proposals. After a period of deliberation by all governing associations of EDAA, a ‘winning’ logo has been selected as of 1 April, 2012: